Development & Alumni Relations Office 


04 January 2018

Florence Madden (née McCartney), BSSc 1981, Economic History – a management consultant originally from Limavady who is now based in the Lake District – is working on a follow-up to her first book which was published last year.

Based in Cumbria, Florence runs courses throughout the year on personal effectiveness at work, on which her first book The Intention Impact Conundrum: Practical ways to achieve the impact you want (available on Amazon) is based. In addition, she also writes and delivers bespoke in-house programmes for businesses and organisations throughout the UK.

The book offers practical steps for more effective conversations, embracing more resourceful ways for individuals to think about themselves and others. Focusing throughout on the importance of giving and taking feedback and the need to be more aware of the impact of language, it is essentially about being aware of our impact on people we come into contact with through work.

Along with friend and associate Eleni Sarantinou, Florence is now co-authoring her second book entitled Everyday NLP, which is due out later this year.

NLP – neuro-linguistic programming – is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, US in the 1970s. NLP is primarily realising potential and about being the best version of ourselves that we can be.

Having set up her own consultancy – Florence Madden Associates – in 2002, Florence is now a qualified and accredited NLP master practitioner and trainer, working with a wide range of organisations across the public and private sector, running open courses largely based on NLP. She provides management development solutions for individuals and organisations via NLP and personal effectiveness programmes, management skills courses, executive coaching and by psychometric testing for recruitment and development.

Talking about her time at University Florence, who is passionate about development and the central role it plays in enabling people and organisations to perform at their best, said: “Looking back over 35 years – can it really be that long ago – I have to say that I really enjoyed my time at Queen’s.

"While Management Development wasn’t perhaps the most obvious career choice for someone with an Economic History degree, the course was challenging and helped me decide to eventually become my own boss.

"Running a consultancy for over 16 years – and indeed writing two books on personal communication and workplace effectiveness – in somewhere as beautiful and idyllic as the Lake District, has been a labour of love. It is a joy to see what people do even with a little bit of development, and how it enhances their lives in and out of the workplace.

“It’s wonderful to see that the University is now directly nurturing the next generation of entrepreneurs and business owners in Northern Ireland.

"I would strongly encourage my fellow graduates to consider how they are improving their personal and management skills, which I think are essential in the world of business and to being successful as their own boss!”

More information is available on Florence's website

General enquiries to Gerry Power, Communications Officer, Development and Alumni Relations Office; tel: +44 (0)28 9097 5321.


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